FERRARI TAKE TARGETED MARKETING TO A NEW LEVEL WITH “INVITE … – Chester Standard


Chester Standard
FERRARI TAKE TARGETED MARKETING TO A NEW LEVEL WITH “INVITE
Chester Standard
This week, Ferrari gave with one hand by announcing their latest car, the Pininfarina Sergio, but took with the other by stating that purchasing the vehicles would be by invite only. The cars, built by long-term Ferrari partner Pininfarina, sold out

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